In case you’re somehow immune
to all of Nokia’s incessant teasing, the company’s going to unveil a shiny new
smartphone on Thursday in hopes that a tremendous camera will endear the thing
to the masses.
The folks at WPCentral got their collective hands on a new
render of the forthcoming flagship — which is apparently going to be called the
Lumia 1020 after all — along with some juicy tidbits about
what else Nokia’s camera-crazy device has going for it.
To briefly run through the laundry list, Nokia’s new Windows Phone
will reportedly pack 2GB of RAM, 32GB of internal storage (alas, there’s no
microSD slot here) and NFC. Of course, the real moneymaker is the device’s
camera, or so Nokia hopes. It’s no secret that the 1020 will sport a whopping
41-megapixel rear camera sensor, but WPCentral’s Daniel Rubino has shed a bit
more light on how the device will handle those images. Should his intel hold
true (and I’m willing to bet it does), the 1080 “takes the image in a 32MP and
5MP at the same time in 16:9.”
Also onboard is an f/2.2 lens, which just so happens to match EXIF
data from an image apparently posted from the device by Windows Phone
chief Joe Belfiore. And for you strident mobile camera nerds,
the 1020 is said to sport optical image stabilization, a feature that didn’t
even make it into the phone’s ambitious (and chubby) ancestor.
Smartphone manufacturers are constantly latching onto anything
they think will afford them an advantage against the other guys, and
considering the absolutely stupid popularity of mobile photo sharing,
engineering a top-flight camera for a phone is perhaps par for the course.
What’s interesting is to look at just how these companies go about their
business in this regard. I’ve already ranted a bit about this smartphone camera war and
the issue of diminishing returns that could stymie it, but Nokia’s approach
stands in stark contrast to, say, Samsung’s. Samsung was content to cobble
together a cameraphone that was more camera than phone, a move that has the
potential to seriously limit the S4 Zoom’s mass-market appeal. I mean really,
who (save for the most ardent mobile photogs) would walk into a store and
purchase a phone with a tumor-like camera pod protruding from its back?
But a staggeringly good camera in a package that doesn’t look like
a misguided point-and-shoot? At first blush, that certainly seems like the
smarter way to go. Then again, Nokia simply has to play it smart — they don’t
really have the sort of resources to throw lots of things at walls in the hope
that something sticks the way Samsung often does. And, as crappy as it is,
thought engineering and envelope pushing aren’t always enough to make a device
a financial success. As always, Nokia is gambling here — it hopes the promise
of a game-changing camera is enough to load the die, and we’ll soon see if the
company is right.
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